Welcome to The Local's Guide, a publication like no other. We provide our publishers with unparalleled support through our full in-house team that manages your website, social media platforms, email newsletters, and offers comprehensive training each step of the way.

Your brand will capture a unique local personality, and with our multi-faceted approach which includes digital, print, and social media, you can create multiple streams of income—not just a publication.

Here is our secret to success:

Search Engine Optimization (SEO)

Social Media

Email Marketing

A Uniquely Designed Local’s Guide Book

Let’s dive into the steps to get started:

Step 1: Create Your Website

The first step is to create a Squarespace website. This platform is user-friendly for those who aren’t tech-savvy and comes with everything you need to get started, including a domain name and professionally designed templates. You'll want to create key pages such as Home, About, Events, and your Blog.

Once your website is set up, start connecting with your community. Populate your event calendar and create compelling content for your blog. These will establish your presence and provide value to your readers, making your site an essential local resource.

Step 2: Connect with Your Community

After setting up your website, the next crucial step is to establish a strong social media presence. Create dedicated profiles for The Local's Guide on major platforms like Facebook, Instagram, and Pinterest. Leverage the power of social media to ignite word of mouth about your Local’s Guide launch within the community.

Start by:

Sharing Teasers: Post sneak peeks of your content and upcoming features to generate interest.

Engaging Content: Create posts that encourage community interaction, such as polls, questions, and user-generated content.

Collaborations: Partner with local businesses to expand your reach and build credibility.

Local Events: Promote and cover local events to provide value and keep your audience informed.

By actively engaging with your audience on social media, you turn followers into a thriving community that eagerly anticipates the launch and ongoing updates of The Local's Guide.

Step 3: Generate Excitement About Your Brand

Get your community involved and excited about your brand. Share potential logos with your followers and create a poll to see what resonates most. Use creative and interactive methods to engage people, such as distributing car magnets, golf cart stickers, and branded water bottles.

Step 4: Build Community Relationships

Develop strong relationships within your community both online and in-person. Leverage the power of social media to connect with friends, local businesses, and non-profit organizations. Start conversations with businesses you already frequent and share your mission with them—they can be your first supporters.

Step 5: Maintain Momentum

The final step is to keep the momentum going. Regularly update your website and social media accounts to stay relevant and engaged. Continually build and nurture relationships within your community. By consistently following these steps, you’ll establish yourself as the go-to resource for locals and visitors alike.

By following these five steps, you’ll expedite your path to success. Not only will you be the trusted resource for information on local events, shopping, and dining, but you’ll also become a valuable partner for local businesses looking to promote themselves. As a Local's Guide publisher, you'll transform a helpful blog into a powerful and profitable business.

Ready to embark on this journey? The Local's Guide offers you the tools, support, and training you need to thrive. Join us and become the central hub of your community—a place where locals and visitors turn to for the best experiences and businesses in town. Let's create something extraordinary together!

Until Next Time,

Holly + Madi

PS: Click here to download your FREE Local Influencer Starter Guide