Sharing community events is an excellent way to establish yourself as a local influencer. Many residents find it challenging to discover events online or stay updated with what's happening across different parts of the community. This is where you step in.

Likewise, many business owners excel at hosting events but often struggle with effective promotion. By becoming a Local's Guide publisher, you can bridge this gap and support their efforts. Here are three powerful promotion tips to streamline your strategy, boost your community reach, and position yourself as the ultimate authority on local activities:

1. Curate and Centralize: Aggregate event information from various sources into one easily accessible place.

2. Engage and Excite: Use interactive content and polls to get the community invested in the events.

3. Collaborate and Connect: Foster relationships with local businesses and organizations to broaden your network and increase event visibility.

By leveraging these strategies, you not only enhance the community’s experience but also solidify your role as the indispensable local guide everyone turns to for the best events and activities.

Overview:

Use Your Facebook Page

Website Calendar: We use Squarespace

Become an Event Magnet

Boosting Your Presence with Facebook Events

We recommend adding community events to your Facebook Page Events tab. This simple strategy enhances your Search Engine Optimization (SEO), making it easier for people to find events and establishing your page as a go-to authority. The more places an event is visible, the better it is for everyone involved.

Step 1: Go to the Facebook Page of the business hosting the event

Step 2: Click on events (under the More tab on top)

Step 3: Click on Events

Step 4: Click the three dots to the right of the event

Step 5: Click “Add to Page” - select your Page

Website Calendar: We use Squarespace

We recommend manually adding local events to your Squarespace event calendar. This approach not only gives you an SEO boost but also allows you to maintain high quality control over the text and images used for each event. Many community events aren't posted as Facebook events but rather as regular posts, which can't always be added to your Facebook Page. Additionally, we actively scout for events through emails and printed posters to ensure comprehensive coverage.

Helpful Tip:

When adding event details, write the event description in the third person. This helps readers understand that the event is not hosted by you. We also suggest including a "Get Tickets" or "Learn More" button to guide readers effectively, reducing any potential confusion.

Three Powerful Promotion Tips to Become Your Community’s Event Hub

Tip 1: Add “Submit Your Event” buttons to your website. This feature makes it easy for event planners to share their events with you directly, ensuring your calendar is always up-to-date with the latest happenings.

Tip 2: Create a Facebook post inviting the community to share their event links in the comments or submit their information directly. This encourages engagement and helps you gather event details effortlessly.

Tip 3: Include a link in your newsletter directing readers to your "Submit Your Event" page. This proactive approach ensures that your audience knows how to share their events with you, enhancing the comprehensiveness of your event listings.

We hope these three powerful promotion tips help establish you as your community’s go-to person for local events. Let us know in the comments which tip is your favorite, and feel free to share your own tips as well!

We’ve Got You Covered

Everything listed in this post is part of the comprehensive support we provide to our publishers. From managing your website to optimizing your online presence and promoting local events, we handle it all. All you need to focus on is building meaningful relationships within your community and gathering local events to populate your site. With The Local's Guide team by your side, you can rest assured that you're equipped with the tools and support necessary to become your community’s trusted local guide.

Until Next Time,

Your Friends at The Local’s Guide

PS: Click here to download your FREE Local Influencer Starter Guide